Now since a smorgasbord is usually either a “supper buffet with a variety of delicous foods” or a “large heterogeneous mixture”, is it okay to assume a smorgasword is a large, heterogenous mixture of delicious words? We think it is.

The event has already been written about, so we’re just putting up some random pearls of wisdom which we gathered as they (the pearls of wisdom, NOT the speakers) dropped from the stage and rolled into the audience.

“Advertising is art in the service of commerce.” - Rafeeq Ellias

“Today is one of those genuinely frightening evenings.” - Rahul DaCunha
As he took the stage without (in his words) any specific agenda other than to talk about taking writing from the ‘page to the stage’.

“I assure you there is a point to all this.” - Rahul Dacunha (again).
While taking the audience through a slideshow of the Amul butter ads through the years. The point (I think) was that, as people who work in the media, you need to communicate with your audience in a language they understand.

Concerned Member of the Audience: “What is keeping people away from theatre?”
Rahul DaCunha: “I think it’s the traffic.”

“All four of us started out in life as copywriters, which just goes to show that you never know what these copywriters will actually end up doing.” - Madhushree Dutta

“Word as text is only one genre of narrative but writing is autonomous, while other forms of narrative cannot really exist independently.” - Madhushree Dutta

“You have to write whether it is a pain in the neck or in the lower back.” - Mahesh Dattani

Delicious words indeed, no?